Charlotte's Web Joins TruPotency

TruPotency is happy to announce that Charlotte's Web will be joining the list of high quality CBD products available on our website.

Trust the Earth

It all started with one little girl...

At first, Charlotte's Web hemp extract was something they gave away to people who could benefit from it. To a few and then to many. Since then, one special little girl, Charlotte Figi, and her response to the Stanley Brothers' extract has inspired many. Today, their mission remains at the core of everything they do.

...and quickly grew into a mission for many.

They are committed to serving the health of others, and they believe in the restorative powers that Mother Nature provides. People all across the world now rely on hemp extract to play a crucial part in their daily routines. It is their stories that keep them on their mission to revolutionize how we care for ourselves, others, and the planet we call home.

How Is Charlotte's Web Different?

Seven brothers started Charlotte's Web because they believed in creating a world where good health is attainable for everyone. From their seeds, soil and hands-on approach to farming, to our FDA-registered facility, our rigorous standards for quality and consistency set Charlotte's Web products apart.

Wellness isn't a one size fits all solution, but that's what we've been lead to believe. Through the power of science and nature, compassion and curiosity, discover a new truth about CBD and hemp extract oil.

They grow Charlotte’s Web hemp the best way they know how, with quality and care in every step.

Plants - It’s their mission to help others, and as such, they produce the best products they possibly can. That's why they oversee production from seed to bottle, beginning with high-quality raw materials. They extract using only the highest quality parts of the plants – flowers and stems -- not discarded scraps of stem parts from other industries.

Soil - Healthy soil grows healthy plants. The soils where they take root are tested and cleared for heavy metals and other contaminants prior to planting.

Doing things the right way - Their growing practices are natural and sustainable - as beneficial to the earth and environment as they are for our plants and products. While Charlotte's Web is in the process of achieving official USDA Organic Certification, they already practice organic and sustainable cultivation techniques to enhance the overall health of the soil and our crop.

Quality is in the details - Learn more about how they oversee our product quality, safety and consistency, every step of the way.

Charlotte’s Web is committed to making every single product the best possible extraction of Mother Nature, and they do so by overseeing the entire production process. This starts by testing soils, testing the plants as they grow to ensure correct phytochemical profile, testing the final product, and more testing in between.

Putting Money and Energy Where Our Soul Is

The Stanley Brothers built their company inspired by the motto: "Do well by doing good." Their Value is not measured by revenue and profits. It's gauged by continued dedication to the groups they serve.

They create focused, measured, meaningful philanthropic partnerships. From active and vibrant employee volunteerism to donating a portion of our profits to vetted charitable organizations, we use our business as a force for hope, strength and virtue.

This company wasn’t started as a company. It was started as a mission. Their extract was something they gave away to people who could benefit from it. To a few and then many. Today their mission remains at the core of everything they do- improve lives, naturally. That means using resources they have to work in service of others. Their company dedicates money and resources to support the following groups:

  • Children and Families
  • Veterans and Service Workers
  • Women and Girls
  • Responsible Agriculture


Resources for Women

Raised by a single mother, the Stanley Brothers grew up with a deep personal understanding of the demands placed on many women in our society. That’s why Charlotte’s Web is proud to help create opportunities for women to succeed. One of their partners, the Women’s Bean Project (CO), is doing just that: providing stepping stones to self-sufficiency and a better quality of life.

Veterans and First Responders

They invest in and advocate for organizations working with U.S. veterans and first responders to help them achieve a higher quality of life. Their partner, the Adaptive Training Foundation (TX), works with veterans and other adaptive athletes to improve their physical, mental and emotional health, arming them with tools to continue adapting to life’s challenges. The result? Stunning personal transformations.

Responsible Agriculture

They are dedicated to nourishing both the earth and the farming communities who rely on it. Not only are their own farming practices sustainable, but they also support other organizations that are elevating and restoring farming in America. Partners: Denver Urban Gardens (CO) whose mission is to cultivate gardeners, grow food and nourish community, and the Rodale Institute (NY) with a mission to assist farmers in successfully transitioning to organic and conducting research on organic farming methods and their impact.

Children and Families

The health of children is the beating heart of our organization. We built Charlotte’s Web with a deep resolve to meet the tremendous needs of the most vulnerable of our society. Our partners in this crusade that provide wellness solutions for children and families are The Realm of Caring (CO), Center for Discovery (NY) and Mile High Workshop (CO)

In Memoriam - Charlotte Figi

Sadly Charlotte passed away on April 7, 2020. Below is a letter to the public from the Stanley Brothers that convey their deep sorrow of her passing and love for the joy that Charlotte provided to everyone who had the privilege of knowing her.


Charlotte was ten feet tall and carried the world on her shoulders.

Inspiring is a lacking word, as are courageous and vivacious and strong and beautiful.

She was divine.

She grew, cultivated by a community, protected by love, demanding that the world witness her suffering so that they might find a solution. She rose every day, awakening others with her courage, and with that smile that infected your spirit at the cellular level.

The infinite compassion of community members who sacrificed their time, resources, and ideas to tend her garden of love were instrumental in her care, but there was no one more committed than the selfless Paige, both a mother and a warrior, both a human and an angel. Charlotte’s cause was her family’s cause and created a foundation of plant-based health that breathed life into their daughter, and the countless sons and daughters like her.

Charlotte, then, became everyone’s daughter or sister or friend and enlivened empathy and love from anyone who had the privilege of hearing her story, as millions did. Her story built communities, her need built hope, and her legacy will continue to build harmony. 

To Paige, Matt, Greg, Max, and Chase - we are humbled by your grace, as the fruits of your kindness have fed the world with love.

She was a light that lit the world. She was a little girl who carried us all on her small shoulders.

Her legacy lives in the garden, in the blooming of ideas, in the fragrance of compassion, in the greenery of nurturing us to be better humans in all ways, always.

What began as her story, became the shared story of hundreds of thousands, and the inspiration of many millions more in the journey of their betterment. Charlotte was and will be, the heartbeat of our passion, and the conviction that the dignity and health of a human being is their right.


Charlotte, you are the light of our lives.

Thank you for your life, your bravery, and your beautiful soul.


We love you, Charlie.

-Joel, Jared, Jesse, Jon, Jordan, Josh, and Austin Stanley